STRATEGIC DESIGN
FOR LASTING IMPACT
With over 9 years of experience across B2B, B2C, and agency settings, I deliver strategic design solutions for lasting impact.
My research-first approach uncovers key user insights, driving tangible business outcomes.
Hi, I’m Faisal Ahmed
A product designer with 9+ years’ experience across B2B, B2C, and agency settings. I specialise in research-led design that delivers real impact—whether that’s launching new products, improving usability, or building scalable design systems.
I’ve worked with brands like FanDuel, NatWest, and Aberdeen Investments, always aiming to align user needs with business outcomes. I’m also a dedicated mentor, supporting designers at all stages of their careers.
Download my CV to learn more about my work, or reach out on LinkedIn if you'd like to collaborate or chat about a project.
Working Experience
CreateFuture
CreateFuture Client
Aberdeen Investments
CreateFuture Client
NatWest
CreateFuture Client
FanDuel
Atolls (Formally, Global Savings Group)
Metricell
Past Works
My Skill Set
Product Design
I design user-centred digital products grounded in research and aligned with business goals. From early discovery through to detailed UI design, I bring clarity and structure to complex problems.
- Discovery & Problem Framing
- User Journeys & Wireframing
- High-Fidelity UI Design
User Research
I lead qualitative research to uncover user needs, pain points, and opportunities. My research has influenced product direction for clients like NatWest and Aberdeen Investments.
- Stakeholder & User Interviews
- Usability Testing & Synthesis
- Insight-Led Strategy & Playback
Service Design
I map end-to-end journeys, identify service gaps, and co-create with stakeholders to align teams around shared goals. Ideal for cross-channel and enterprise-scale projects.
- Journey Mapping
- Service Blueprints
- Workshop Facilitation
Design Consulting
I help organisations elevate design maturity—advising teams, establishing best practices, and leading rituals like design reviews and critiques.
- Design Ops & Governance
- Cross-Functional Alignment
- Strategic Design Reviews
Clients Review
Discover what makes working with me unique through genuine reviews from satisfied clients across various industries.
Faisal was a fantastic addition to the Best Buys team within Global Savings Group. He onboarded super quickly, taking over ownership for the design and research side of the product, and successfully drove design solutions for the business challenges.
From workshop facilitation to producing product specification for development as well as creating thoughtful design solutions, Faisal was an integral part of the team not only in terms of being solution orientated but also a great team player and communicator. I really hope to cross paths with Faisal again professionally again!
I hired and worked with Faisal at Global Savings Group for almost a year and a half. I have collaborated with Faisal on research, UX design and mentoring of our junior designers.
I will wholeheartedly miss Faisal from my team. He brings an enthusiastic atmosphere to conversations and positive energy to the room. It's always a joy to work and interact with him.
I had the privilege of working with Faisal on a team focused on building new growth products in digital publishing space. Faisal was an essential part of the team and crucial in building solutions for users at all stages in their buyers’ journey.
He is a great collaborator, kind, driven and very knowledgable designer whose work was always outstanding. I highly recommend Faisal for all things design!
Design Systems
I worked with Faisal at FanDuel while he was assisting the Design System team in completing the transition to our new generation of components.
He played a key role in enabling us to deliver those components, as well as preparing for the future of the FanDuel Design System. Without a doubt, I would recommend Faisal as a great person to work with.
Faisal has been a standout contributor on the abrdn project. He brought clarity to complex challenges, leading strategic workshops and helping the team adopt a more structured, user-focused approach.
His facilitation around problem statements and tree mapping was particularly impactful. Stakeholders now see design as a strategic asset, not just a delivery function. Through initiative and clear thinking, Faisal has built trust and helped elevate the role of design across the organisation."
It was a pleasure working with you on the FanDuel design system project. You were a dedicated and reliable team member who always went the extra mile to ensure high-quality, timely delivery. Your client sessions were well structured and inclusive, keeping discussions focused and productive.
You consistently showed care for both your work and the team, helping to create a positive dynamic. Your contributions were key to our success, and I hope we get the chance to work together again.
Faisal brought a strong consulting mindset to the Tartans project—quickly identifying problems, advising the client, and flagging risks early. His proactive communication helped the team stay aligned and deliver with confidence.
He introduced and established technical design reviews, improving collaboration across disciplines. His thoughtful, research-led approach to challenges like the filters project ensured well-informed, scalable solutions that reflected real-world needs and constraints.
Having Faisal as a mentor has been truly invaluable, serving as a cornerstone of my career development. His one-to-one coaching approach is both personal and strategic, taking the time to assess where I am and where I want to go. Faisal’s mentorship extends beyond technical skills—he invests in understanding me as an individual, ensuring that my growth includes the soft skills essential for becoming a well-rounded product designer. His holistic guidance has been instrumental in shaping my professional journey, and I wholeheartedly recommend him as an exceptional mentor.
